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Weather and Palette Shop and Culture Magazine

W+P JOURNAL

  • Written by Mariia Ustimenko
    • 3 min read

"REWIRING FASHION"

Updated: Mar 21

We look into the changes made by Alessandro Michele at Gucci to cut the number of fashion shows from five to two with Alessandro Michele noting, "We need new oxygen to allow this complex system to be reborn."

 
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Alessandro Michele, the creative director of Gucci, held a video news conference in May from his studio in Rome to announce that the brand cut the number of fashion shows from five to two per year. "We need new oxygen to allow this complex system to be reborn," he said about his decision to reduce the show schedule and eliminate traditional categories of men's versus women's wear, as well as the conventional seasonality of clothes.